Audi aims to double China sales over six years
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Volkswagen’s premium brand Audi aims to double sales in China over the coming six years, sales chief Bram Schot told Automobilwoche.
“In 2023 we want to sell 1.2 million cars in China,” the German trade magazine quoted him as saying.
Audi sold 597,000 vehicles in China, its biggest single market, last year.
The company last year resolved a dispute with dealers in China that could have disrupted the luxury carmaker’s business in the world’s biggest auto market.
The dispute stemmed from a long-term collaboration between Audi and SAIC Motor Corp that had riled Audi store operators in China, who among others sell Chinese-made vehicles as part of Audi’s existing joint venture with China’s FAW Corp .
Schot said Audi would continue to work with both SAIC and FAW.
Questions & Answers
Q.What specific sales target has Audi set for China in 2023?
What specific sales target has Audi set for China in 2023?
Audi's sales chief, Bram Schot, stated the company aims to sell 1.2 million cars in China by 2023. This target is part of their broader goal to double sales in the region over six years.
Q.Which partners will Audi be working with in China going forward?
Which partners will Audi be working with in China going forward?
Audi will continue its collaborations with both SAIC Motor Corp and FAW Corp in China. This confirms their commitment to existing joint ventures and partnerships within the market.
Q.What was the main cause of the dispute with Chinese dealers last year?
What was the main cause of the dispute with Chinese dealers last year?
The dispute originated from Audi's long-term collaboration with SAIC Motor Corp. This partnership had upset existing Audi store operators, who already sell Chinese-made vehicles via a joint venture with FAW Corp.
Q.How many vehicles did Audi sell in China last year?
How many vehicles did Audi sell in China last year?
Audi sold 597,000 vehicles in China last year, establishing it as their largest single market globally. This figure provides the baseline for their ambitious sales doubling target.
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