AuchanSuper Vietnam plans 18 stores
In this article (5)
Privately-owned French supermarket operator AuchanSuper has opened its first store in Vietnam, branded Simply Market.
It plans 17 more before the end of 2016.
The first store is trading in Ho Chi Minh City’s District 5, a middle class Vietnamese suburb not popular with expatriates, which gives a strong indication of the demographic the French company is targeting in Vietnam, its 15th international market.
The first store will be followed by two more before this year ends, each with a footprint of 2000 to 3000 sqm.
As the disposable income of Vietnam’s 90 million population increases, more and more foreign retailers are trying to establish a foothold in the country. The French-Thai joint venture Big C, Japan’s Aeon and South Korea’s Lotte Mart have the early running in the grocery market, while Circle K, FamilyMart and Berli Jucker’s B Smart are busily building networks of convenience stores before 7-Eleven makes its debut as early as next year.
AuchanSuper is investing up to euro 40 million in its Vietnam foray.
Questions & Answers
Q.Which specific demographic is AuchanSuper targeting with its Simply Market stores in Vietnam?
Which specific demographic is AuchanSuper targeting with its Simply Market stores in Vietnam?
AuchanSuper appears to be targeting the Vietnamese middle class, as its first store is located in Ho Chi Minh City’s District 5, an area not popular with expatriates. This location choice suggests a focus on local consumers rather than the expat community.
Q.How many stores does AuchanSuper plan to open in Vietnam by the end of 2016?
How many stores does AuchanSuper plan to open in Vietnam by the end of 2016?
AuchanSuper plans to open 17 additional stores in Vietnam by the end of 2016, following the launch of its first Simply Market. This will bring their total store count in the country to 18 within this timeframe.
Q.What is the approximate size of the new AuchanSuper stores in Vietnam?
What is the approximate size of the new AuchanSuper stores in Vietnam?
Each of the new AuchanSuper stores in Vietnam will have a footprint ranging from 2000 to 3000 square metres. This indicates a consistent large-format retail strategy for their expansion in the country.
Q.What other foreign retailers are currently establishing a presence in Vietnam's grocery and convenience store markets?
What other foreign retailers are currently establishing a presence in Vietnam's grocery and convenience store markets?
In the grocery market, Big C, Aeon, and Lotte Mart have an early presence. For convenience stores, Circle K, FamilyMart, and Berli Jucker’s B Smart are building networks, with 7-Eleven also expected to debut soon.
Reader pulse
Will AuchanSuper succeed in Vietnam?
16,800 votes so far