Atelier Cologne opens first pop-up in Kuala Lumpur airport
Atelier Cologne Travel Retail Asia Pacific announced the Southeast Asia airport debut of its pop-up concept at Kuala Lumpur International Airport (KLIA). In collaboration with Malaysia Airports and Colours & Fragrances (C&F) under DR Group, the pop-up is now officially open till end February 2019 for arriving and departing passengers through the Satellite Building at KLIA.
For the launch of the pop-up, cologners could enjoy a personalised fragrance profiling session to discover their very own scent.
The background of the pop-up was also dressed up as a Parisian rooftop featuring a skyline of the elegant Paris, cobbled flooring and a rustic swing. This set-up will be available till end of December 2018.
A gift and engraving workshop is offered to customers, allowing them to personalise the leather case of their perfume bottles with a name, initials or even a message.
According to Nazli Aziz, Senior General Manager for Commercial Services, Malaysia Airports, the duty-free sales in the Asia Pacific region is growing significantly, largely driven by perfumes and cosmetics with a market value of USD 14 billion in 2017.
As for KLIA, overall sales per passenger recorded a double-digit growth of 13 per cent in 2017.