Asos posts massive growth across globe
In this article (5)
Online fashion retailer Asos has reported a 30 per cent rise in retail sales during the last four months of 2017.
Across its international marketplaces including Australia, the retailer said sales were up 35 per cent to 489.5 million pounds.
The UK-based retailer saw sales increase 23 per cent to hit 300 million pounds in its home market during the period, which the retailer said was driven by a range of initiatives.
“We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs,” said Nick Beighton, CEO.
“Velocity in our technology programmes continued, with a record number of releases.”
Beighton said its customer proposition was further enhanced in the U.K. by the launch of ‘Try Before You Buy and ASOS Instant, the retailer’s same day delivery proposition.
“Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”
The retailer expects its full year capital expenditure to now be around the upper end of the previously indicated range of £200-220m.
Questions & Answers
Q.What was the total retail sales increase for Asos during the last four months of 2017?
What was the total retail sales increase for Asos during the last four months of 2017?
Asos reported a 30 per cent rise in retail sales over the period. Sales across its international marketplaces, including Australia, were up 35 per cent to £489.5 million.
Q.Which new services did Asos introduce in the UK to enhance its customer offering?
Which new services did Asos introduce in the UK to enhance its customer offering?
In the UK, Asos enhanced its customer proposition by launching 'Try Before You Buy' and 'ASOS Instant'. The latter is the retailer’s same-day delivery service.
Q.How many new active customers did Asos acquire over the last year?
How many new active customers did Asos acquire over the last year?
Asos acquired 2.6 million active customers year on year, with encouraging movements noted across all key customer performance indicators. The CEO stated this as a positive development.
Q.What is Asos's updated expectation for its full-year capital expenditure?
What is Asos's updated expectation for its full-year capital expenditure?
The retailer now expects its full-year capital expenditure to be around the upper end of its previously indicated range. This was £200-220 million.
Reader pulse
Are Asos's global growth and tech investments a winning strategy?
16,760 votes so far