Asics Singapore E-commerce Platform Launched
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Asics Singapore has launched an online store, with other Southeast Asian markets to follow soon.
The one-stop destination for all Asics products introduces an integrated shopping experience with shoes exclusive to the online store and a seamless check-out experience.
The e-commerce site will strengthen Asics’s omnichannel retail strategy in Singapore, providing avid runners with easy access to shoes across all categories and a platform to browse for new purchases while on the move.
Shoppers can choose to collect their orders directly from the stores or have them delivered.
Asics’ brick-and-mortar stores will have tablets accessible to customers who want to experience the Asics.com portal while in store.
During the next eight weeks, shoppers can collect Asics shopping vouchers at pop-up vending machines across the island. By answering the questions posted weekly on the machines, shoppers can receive an eight-digit code to obtain the vouchers.
This month, vending machines will be placed at SAFRA EnergyOne Toa Payoh from April 8 to 17; at SAFRA EnergyOne Yishun from April 18 to 27; and at Singapore Polytechnic (InnoMall) from April 28 to May 5. More locations will be revealed on the Asics Instagram account.
Questions & Answers
Q.What exclusive features does the new Asics Singapore online store offer shoppers?
What exclusive features does the new Asics Singapore online store offer shoppers?
The online store provides shoes exclusive to the platform and a smooth check-out process. It also offers the convenience of collecting orders directly from stores or having them delivered to the customer.
Q.How can shoppers obtain Asics shopping vouchers, and where are the vending machines located this month?
How can shoppers obtain Asics shopping vouchers, and where are the vending machines located this month?
Shoppers can get vouchers by answering weekly questions at pop-up vending machines to receive an eight-digit code. This month, machines are at SAFRA EnergyOne Toa Payoh, SAFRA EnergyOne Yishun, and Singapore Polytechnic (InnoMall).
Q.How does Asics intend to integrate its physical stores with the new e-commerce platform?
How does Asics intend to integrate its physical stores with the new e-commerce platform?
Asics will strengthen its omnichannel strategy by placing tablets in brick-and-mortar stores. These tablets will allow customers to access and experience the Asics.com portal while they are physically in the store.
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