Asics New Zealand launches in Auckland

Sneaker company Asics New Zealand has opened its first retail store in Auckland – one of only nine concept stores for the Japanese brand.

Covering 203sqm over two levels, the store houses the nation’s only 3D foot-mapping system.

“If you walk into the store in New York or New Zealand you have the same look and feel – it’s welcoming and comfortable. We are using a lot of wood, for example,” says Asics GM Greig Bramwell.

“We are showcasing the full range of product, ‘head to toe’, with a focus on developing our apparel business.”

He says the Shortland Street site is great. “It grabs your attention with big screens on the mezzanine.”

It is only the second company-owned outlet in Australasia for Asics. It has a Family and Friends Outlet Store in New South Wales, with most of its stores being in Asia and Europe. Asics was founded in Japan in 1949 and has its head office in Kobe.