Asendia selects Tigers for B2C fulfilment in Australia to support newOceania product

Tigers has been selected as the local logistics partner to support the launch of Asendia Oceania and provide a regional footprint for B2C and omnichannel fulfilment solutions in Australia.

Hong Kong-based Tigers has an extensive warehousing network across Australia in Perth, Adelaide, Melbourne, and Sydney, with a focus on B2C vertical markets.

Headquarted in Bern, Switzerland, Asendia is specialised in e-commerce and mail solutions, and is expanding across Australia and New Zealand with the launch of the Asendia Oceania subsidiary.

“E-commerce fulfilment and international cross-border products continue to be a major focus for Tigers across the Asia-Pacific region, and builds on our cooperation across the USA into Europe, Russia, and Asia,” said Andrew Jillings, Chief Executive Officer, Tigers.

“Partnering with Asendia as it launches Asendia Oceania across Australia and New Zealand is an exciting moment that reflects Tigers’ ongoing global growth, and our support for the logistics and supply chain industry as it evolves through digitisation and e-commerce.”

Asendia is rolling out a global expansion plan and offers a range of digital, logistics, and delivery services as the market for B2C cross-border e-commerce services continues to grow.

“The launch of Asendia Oceania is an exciting new milestone for Asendia in the Asia-Pacific region,” said Lionel Berthe, Head of Asia-Pacific, Asendia.

“It’s another sign of our commitment to growth in the region, and partnering with a global logistics player with strong capacities and experience in Australia such as Tigers is a key differentiator for cross border end-to-end services.“

Tigers and Asendia are planning further supply chain optimisation in the coming months by utilising their global network of offices and facilities in China, Hong Kong, Malaysia, Singapore, and the UK.

Tigers recently joined Asendia Oceania at the Online Retailer Conference and Expo in Sydney.

Food
Malaysia’s largest coffee chain Zus Coffee targets 200 Southeast Asian outlets this year

Sign up for newsletters


Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

Copyright © 2014 -2025 | Retail News Asia