ASEAN tourism to launch Visit ASEAN@50 Golden Celebration in 2017
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Member countries of ASEAN will celebrate the groupings 50th Anniversary in 2017 by holding a joint tourism programme under the theme “Visit ASEAN@50: Golden Celebration” with the objective of embracing ASEAN as a single and united tourism destination.
“Visit ASEAN@50: Golden Celebration will highlight ASEANs best 50 festivals and 50 most unforgettable travel experiences, whereby visitors will enjoy a wide range of ASEAN tourism products through diverse destinations, culinary, events, and engagements with local communities,” the ASEAN Secretariat said in a statement.
Special offers and travel promotions with affiliated partners will be rolled out for travellers to enjoy the richness of cultural, heritage, nature, and to feel the warmth of ASEAN hospitality.
Targeting major regional and long-haul source markets, such as: China, Japan, Korea, India, Australia, UK, Germany, Russia, the UAE, USA and Canada, Visit ASEAN@50: Golden Celebration is expected to achieve 121 million international visitor arrivals to the region by the end of 2017.
Also increase tourism receipts to USD 83 billion; and extend tourist visitations average length of stay to 6-7 days, and to more than 2 ASEAN countries.
The official pre-launch of the Visit ASEAN@50: Golden Celebration campaign was spearheaded by ASEAN Tourism Ministers and Leaders at the ITB Berlin on 10 March 2016.
The pre-launch was followed by two days of ASEAN cultural performances for ITB Berlin’s public audiences on 12 and 13 March at Thailand pavilion.
Questions & Answers
Q.What is the main goal of the Visit ASEAN@50: Golden Celebration initiative?
What is the main goal of the Visit ASEAN@50: Golden Celebration initiative?
The primary objective is to present ASEAN as a single, unified tourism destination. It aims to show the region's best festivals and travel experiences, encouraging visitors to enjoy diverse products and engage with local communities.
Q.What specific outcomes are expected from the Visit ASEAN@50: Golden Celebration by the end of 2017?
What specific outcomes are expected from the Visit ASEAN@50: Golden Celebration by the end of 2017?
The initiative aims to achieve 121 million international visitor arrivals and increase tourism receipts to USD 83 billion. It also seeks to extend the average length of stay for tourists to 6-7 days across more than two ASEAN countries.
Q.Which major markets are being targeted for the Visit ASEAN@50: Golden Celebration campaign?
Which major markets are being targeted for the Visit ASEAN@50: Golden Celebration campaign?
The campaign is targeting major regional and long-haul source markets. These include countries such as China, Japan, Korea, India, Australia, the UK, Germany, Russia, the UAE, USA, and Canada.
Q.When and where was the Visit ASEAN@50: Golden Celebration campaign officially pre-launched?
When and where was the Visit ASEAN@50: Golden Celebration campaign officially pre-launched?
The official pre-launch was spearheaded by ASEAN Tourism Ministers and Leaders at the ITB Berlin on 10 March 2016. This event was followed by cultural performances for the public on 12 and 13 March.