Asahi Beverages Expands Product Line With Zesty Hard Rated Alcoholic Orange

Asahi Beverages, the multinational Japanese beverage company, is broadening its Hard Rated product range with the introduction of a fresh orange variant. This move aims to build on the achievements of its lemon variant, which was successfully launched in 2023.

The New Orange Flavour

The latest addition to the Hard Rated line boasts a distinct, low-bubble, sweet, and zesty orange profile. It maintains a 4.5 per cent alcohol by volume (ABV), and in keeping with the company’s commitment to quality and naturalness, this new variant contains no artificial colours or flavours.

Sarah Wilcox, who heads the ready-to-drink (RTD) and cider divisions at Asahi Beverages, acknowledges the robust market demand for orange-flavoured alcoholic drinks. She also noted the undeniable growth in the RTD sector since the company first introduced Hard Rated in 2023.

Wilcox added that the introduction of Hard Rated Alcoholic Orange seeks to sustain Hard Rated’s position as Australia’s top white spirit premix. It aspires to meet consumer demand for a tangy orange flavour that has not been readily available on the market.

Distribution and Pricing

The Hard Rated Alcoholic Orange is available through major alcohol retailers and venues across Australia. It comes in two variants – a four-pack priced at $30 and a 10-pack valued at $60.