Armani’s Uri is back in Hong Kong
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First arrived in Hong Kong last year, the popular striking red ARMANI Beauty pop-up store, ARMANI BOX HONG KONG, is coming back to Hong Kong from September 11 to 25.
This summer, ARMANI BOX and its signature gorilla, Uri, will return to Hong Kong in their 11th stop, showing up in even more spectacular styles at Harbour City’s Forecourt, Atrium II, and Ocean Terminal Lobby, Tsim Sha Tsui.
ARMANI BOX is customised for every city it tours, to show visitors “The Armani You Don’t Know”. This time, ARMANI BOX Hong Kong will stay with the Armani Red #400 as the themed colour, with new elements, cinematic and red carpet, which are closely associated with Mr. Armani. The striking red gorilla, Uri, will turn into gold in colour in the very first time as if the Oscar statuette.
In every city it goes, ARMANI BOX showcases an iconic artpiece, a life-sized resin gorilla Uri, at the most prominent spot. It is a replica, by Italian artist Marcantonio Raimondi Malerba, of the gorilla artwork at Mr Armani’s home in Milan.
The return of ARMANI BOX Hong Kong is bringing more surprises to visitors with new special features inspired by the movie world and the star-studded red carpet.
Visitors can enjoy new experiences, such as Walk of Fame to leave their digital handprint and the Screen Test “Be a star” audition, for an unforgettable journey. They will also be able to indulge in the ARMANI Beauty’s universe and try new experiences exclusive to ARMANI BOX Hong Kong only.
Questions & Answers
Q.When will the ARMANI BOX be open in Hong Kong?
When will the ARMANI BOX be open in Hong Kong?
The pop-up store will return to Hong Kong from September 11 to 25. It will be located at Harbour City’s Forecourt, Atrium II, and Ocean Terminal Lobby in Tsim Sha Tsui.
Q.What is the significance of the gorilla artwork, Uri?
What is the significance of the gorilla artwork, Uri?
Uri is a replica of a gorilla artwork from Mr. Armani's home in Milan, created by Italian artist Marcantonio Raimondi Malerba. It is a signature art piece showed at prominent spots in every city the ARMANI BOX visits.
Q.What new experiences can visitors expect at this year's ARMANI BOX?
What new experiences can visitors expect at this year's ARMANI BOX?
New experiences include cinematic and red carpet themes, with features like a Walk of Fame for digital handprints and a Screen Test 'Be a star' audition. Uri the gorilla will also appear in a new gold colour.
Q.What is the main colour theme for the ARMANI BOX Hong Kong this time?
What is the main colour theme for the ARMANI BOX Hong Kong this time?
The ARMANI BOX Hong Kong will maintain the Armani Red #400 as its themed colour this time. This striking red is closely associated with Mr. Armani and will define the store's aesthetic.
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