Party supplies sales surge in South Korea
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Demand for party supplies from South Korean retailers is soaring as a growing number of people prefer to host end-of-year celebrations at home instead of going out. According to E-Mart, wine and cake sales at six stores in Daegu last month soared 18.9 per cent and 16.1 per cent, respectively, year on year.
Frozen foods sales jumped 16.3 per cent compared to last year.
More South Koreans are choosing to cook at home using a variety of home meal products, as so-called ‘meokbang’ (eating shows) and ‘cookbang’ (cooking shows) are sweeping the country.
Lotte Department Store’s Sangin Branch in Daegu also saw its kitchenware sales increase by more than 70 per cent compared to last year.
Suppliers are coming up with various promotions to capture the attention of end-of-year party throwers.
Lotte Department Store’s Daegu Branch is offering discounts of up to 60 per cent on dinnerware and is showcasing a variety of props to help decorate the perfect party.
Lotte Department Store’s Sangin Branch is also holding a promotion event for Christmas-themed tableware.
Questions & Answers
Q.Which specific product categories saw increased sales at E-Mart stores in Daegu last month?
Which specific product categories saw increased sales at E-Mart stores in Daegu last month?
At E-Mart's six Daegu stores last month, wine sales increased by 18.9 per cent and cake sales rose by 16.1 per cent. Frozen foods also saw a jump of 16.3 per cent compared to the previous year.
Q.What is driving the preference for home-based celebrations in South Korea?
What is driving the preference for home-based celebrations in South Korea?
Many South Koreans now prefer to host end-of-year celebrations at home, rather than going out. The popularity of 'meokbang' and 'cookbang' shows is encouraging more people to cook at home, using various home meal products.
Q.What promotions are Lotte Department Store branches offering to attract customers for home parties?
What promotions are Lotte Department Store branches offering to attract customers for home parties?
Lotte Department Store's Daegu Branch offers up to 60 per cent off dinnerware and shows party decoration props. The Sangin Branch is also running a promotional event specifically for Christmas-themed tableware.
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