Armani’s pop-up opens in Thailand
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Giorgio Armani beauty announces the opening of its itinerant pop-up store ARMANI BOX in Bangkok Suvarnabhumi Airport in Thailand. The opening of ARMANI BOX BANGKOK was celebrated on February 11th with a ribbon-cutting ceremony and an exclusive event in the presence of influencers from Thailand and China. During the event, the design of ARMANI BOX BANGKOK was revealed: with its hot red walls and black lighting fixtures, it is full of surprises. A giant gorilla, Uri, welcomes visitors as they enter the store: created by Italian artist Marcantonio Raimondi Malerba, the full-sized golden gorilla is a replica of the black one that resides in Giorgio Armani’s home in Milan. “This resin gorilla is a gift that came from a movie set. He’s called Uri”.
It is hard to think about Giorgio Armani without bringing cinematic images to mind. The new ARMANI BOX experience allows the visitor to become a movie star with a series of details to explore: from the Walk of Fame digital handprint, to the backstage makeup stations, as well as a red carpet indicating the way. Visitors can also film their very own screen test, entering a director’s booth and playing with their emotions; portrait photos and videos will be available to keep, share and post online.
The ARMANI BOX is a sensorial and playful immersion in Giorgio Armani beauty’s universe. Visitors can discover product exclusives included a limited edition version of its new lip product Rouge d’Armani Matte #400, and personalize their products with engraving.
Questions & Answers
Q.Which specific Giorgio Armani product is mentioned as being available exclusively at the pop-up?
Which specific Giorgio Armani product is mentioned as being available exclusively at the pop-up?
Visitors to the ARMANI BOX can discover product exclusives, specifically a limited edition version of the new lip product Rouge d’Armani Matte #400. This special item is one of the unique offerings.
Q.What interactive experiences can visitors expect inside the ARMANI BOX?
What interactive experiences can visitors expect inside the ARMANI BOX?
Visitors can enjoy a Walk of Fame digital handprint, backstage makeup stations, and a red carpet. They can also film a screen test in a director's booth, with portrait photos and videos available to keep or share.
Q.Who created the giant golden gorilla that greets visitors at the pop-up store?
Who created the giant golden gorilla that greets visitors at the pop-up store?
The full-sized golden gorilla, Uri, was created by Italian artist Marcantonio Raimondi Malerba. It is a replica of a black gorilla residing in Giorgio Armani’s home in Milan, gifted from a movie set.
Q.Which international influencers attended the opening ceremony of the ARMANI BOX in Bangkok?
Which international influencers attended the opening ceremony of the ARMANI BOX in Bangkok?
The opening event was attended by influencers from both Thailand and China. They were present during the ribbon-cutting ceremony and an exclusive event held to celebrate the launch of the pop-up store.
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