Arket bound to open its first retail store in China this autumn
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H&M-owned Arket has announced plans to open its first physical store in China this autumn.
The flagship store will be located in Beijing and will stock a mix of the Stockholm-based brand’s wardrobe staples and seasonal fashion drops for both women and men.
The store will also feature an Arket cafe and stock an assortment of beauty and home items.
“We are incredibly happy to announce our upcoming opening in Beijing and we are looking forward to finally meeting our many Chinese customers in person,” said Arket managing director Pernilla Wohlfahrt in a statement.
“The new store gives us an opportunity to welcome people into our world and invite them to experience the rich diversity of our collections – from beautifully-made fabrics and fashion designs to nature-inspired interiors, sustainable childrenswear and contemporary Swedish cuisine.”
The physical store is the latest step of the Nordic band’s expansion into Asia. The company made its debut into the Chinese market in August with the launch of its digital flagship store on Alibaba Group’s B2C e-commerce platform Tmall.
In late 2020 the brand also announced plans to open its first store in South Korea early this year.
Questions & Answers
Q.Which specific city in China will host Arket's first physical store?
Which specific city in China will host Arket's first physical store?
The flagship store will be located in Beijing. This is Arket's initial physical presence in the Chinese market, expanding its retail footprint.
Q.What range of products will the new Arket store in China offer to customers?
What range of products will the new Arket store in China offer to customers?
The store will stock a mix of wardrobe staples and seasonal fashion drops for women and men. It will also feature an Arket cafe and offer beauty and home items.
Q.Has Arket had any presence in the Chinese market before this new store announcement?
Has Arket had any presence in the Chinese market before this new store announcement?
Yes, Arket debuted in the Chinese market in August with the launch of its digital flagship store. This was on Alibaba Group's B2C e-commerce platform Tmall.
Q.What other expansion plans has Arket announced recently in Asia?
What other expansion plans has Arket announced recently in Asia?
The brand announced plans in late 2020 to open its first store in South Korea. This store is expected to open early this year, furthering their Asian expansion.
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