Aqua Pura adds sparkle to its Fruit Splash range
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Mineral water brand Aqua Pura has added two new flavors, Citrus and Melon, to its Fruit Splash range, which contain natural fruit flavoring and have less than fifty calories per serve.
Fruit Splash Brand manager Amelia Wright says the new flavors are based on the already-established Fruit Splash Range.
“When brainstorming range extensions for Fruit Splash, we came back to what has served us well, being our original Fruit Splash products, Tropical and Wildberry,” said Wright.
“These are the flavours our consumers know and love from Fruit Splash, so building upon that, we knew we had to maintain this offering in different flavors whilst catering to those who prefer sparkling water.”
With non-alcoholic drinks on the rise, consumers are increasingly looking for a healthier alternative from carbonated soft drinks.
“From the popularity and growth we see on the Wildberry and Tropical products, we know this is what Aussies like”, Wright added.
All Fruit Splash Sparkling flavors are available nationwide for RRP $2.50 per bottle.
Questions & Answers
Q.What are the new additions to Aqua Pura's Fruit Splash range?
What are the new additions to Aqua Pura's Fruit Splash range?
Aqua Pura has introduced Citrus and Melon as new flavours to its Fruit Splash range. These new sparkling options are based on the successful existing Tropical and Wildberry products, offering consumers familiar tastes in a sparkling format.
Q.What are the key characteristics of the new Fruit Splash sparkling drinks?
What are the key characteristics of the new Fruit Splash sparkling drinks?
The new Citrus and Melon sparkling drinks contain natural fruit flavouring and have under fifty calories per serving. They aim to provide a healthier alternative to carbonated soft drinks, building on the popularity of the original Fruit Splash line.
Q.What was the brand's strategy behind developing these new sparkling flavours?
What was the brand's strategy behind developing these new sparkling flavours?
The brand's strategy was to build upon the established success of its original Fruit Splash products, Tropical and Wildberry. They aimed to maintain a similar offering with new flavours while specifically catering to the growing consumer preference for sparkling water.
Q.Where can consumers purchase the new Fruit Splash Sparkling flavours and what is the price?
Where can consumers purchase the new Fruit Splash Sparkling flavours and what is the price?
All Fruit Splash Sparkling flavours, including the new Citrus and Melon, are available nationwide. Each bottle has a recommended retail price (RRP) of $2.50, offering a consistent price point across the range for consumers.
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