According to social analytics company NetBase’s most recent Brand Passion Report, Apple ranks second among top luxury brands in the world, behind only Louis Vuitton and ahead of brands such as Chanel, Burberry, Hermes and Gucci. “Consumers’ definition of luxury brands are ever-changing,” Pernille Bruun-Jensen, chief marketing officer of NetBase, tellsMarketing Daily.
Background guides from the Retail Academy, free to read.
Consumer trends
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Brunei.
Asia Market Guides · 8 min read
E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce — what each model demands from inventory accuracy, staffing and systems, and whe…
Retail Operations · 11 min read
KPIs and definitions
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews — with notes on how each one…
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Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read