Apple’s strategic ‘luxury move’
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According to social analytics company NetBase’s most recent Brand Passion Report, Apple ranks second among top luxury brands in the world, behind only Louis Vuitton and ahead of brands such as Chanel, Burberry, Hermes and Gucci. “Consumers’ definition of luxury brands are ever-changing,” Pernille Bruun-Jensen, chief marketing officer of NetBase, tellsMarketing Daily.
Questions & Answers
Q.Which company ranks first among the top luxury brands, according to the Brand Passion Report?
Which company ranks first among the top luxury brands, according to the Brand Passion Report?
A.
Louis Vuitton is ranked first among the top luxury brands, according to NetBase's most recent Brand Passion Report.
Q.What is Apple's ranking compared to other luxury brands like Chanel and Gucci?
What is Apple's ranking compared to other luxury brands like Chanel and Gucci?
A.
Apple ranks second among top luxury brands, placing ahead of companies such as Chanel, Burberry, Hermes, and Gucci.
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