January 9th, 2015

Apple’s strategic ‘luxury move’

According to social analytics company NetBase’s most recent Brand Passion Report, Apple ranks second among top luxury brands in the world, behind only Louis Vuitton and ahead of brands such as Chanel, Burberry, Hermes and Gucci. “Consumers’ definition of luxury brands are ever-changing,” Pernille Bruun-Jensen, chief marketing officer of NetBase, tellsMarketing Daily.

Latest articles

Fashion

Levi’s unveils new Icon store at Palladium Mall Mumbai

April 23rd, 2025

Google might have to sell off some of its businesses after a judge makes a critical ruling

System errors spare T-Mobile customers their price surge

Vietnam president sends congratulatory letter to Amanda Nguyen, first woman of Vietnamese origin to fly into space

Must read

China October smartphone shipment grows 30.6% from a year ago

24/11/2021

Hearables is the next big thing in wearables

09/02/2018

Coach & Kate Spade power Tapestry sales

06/11/2018

D&G opens boutique in Osaka Japan

13/02/2019

About Reatil News Asia

Retail News Asia is committed to providing local and global retailers with the latest news from the Asian retail market on a daily basis.

We have resources for everyone from independently owned business owners to online-only retailers and major chains expanding their reach throughout the Asian market. Retail News is “the news source” with over 50 weekly posts and 13,6 million readers.