Apple returns to 4th place in Vietnam smartphone market
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Apple surpassed VinSmart to become the fourth-largest smartphone brand in Q4 of 2020 as sales of iPhone 12 surged.
With a market share of 11 percent, it was behind China’s Vivo (13 percent), which climbed two places from the previous quarter, Singaporean technology market analysis firm Canalys said in a recent note.
South Korea’s Samsung stayed on top with a 24 percent market share followed by China’s Oppo (16 percent), but their sales plummeted by 19 percent and 28 percent year-on-year.
Hundreds of people queued up in front of Apple stores to become the earliest owners of iPhone 12 late last year.
Almost 10 smartphone brands have been vying for third place in recent years, with Apple, Xiaomi, and Vivo the most notable names. None has remained in that position for more than six months.
Around 75 million people, or almost 80 percent of the population, use smartphones, according to We Are Social, a social media marketing and advertising agency.
Questions & Answers
Q.Which company did Apple overtake to secure fourth place in the Vietnamese smartphone market?
Which company did Apple overtake to secure fourth place in the Vietnamese smartphone market?
Apple surpassed VinSmart to become the fourth-largest smartphone brand in Vietnam during the fourth quarter of 2020. This shift was attributed to strong sales of the iPhone 12 model.
Q.Which smartphone brands hold the top two positions in the Vietnamese market, according to the report?
Which smartphone brands hold the top two positions in the Vietnamese market, according to the report?
South Korea's Samsung holds the top spot with a 24 percent market share. China's Oppo is in second place, commanding 16 percent of the market, despite both experiencing year-on-year sales declines.
Q.What is the total number of people in Vietnam who use smartphones?
What is the total number of people in Vietnam who use smartphones?
Approximately 75 million people in Vietnam use smartphones, which represents almost 80 percent of the country's population. This figure was provided by the social media agency We Are Social.
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