Apple Korea to launch first official store
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Apple Korea is to open the brand’s first official store in Seoul, but no date has been revealed.
A lease has been signed for a property in Garosu-gil Road, an upmarket, tree-lined street, with Apple Korea paying a 1.6 billion won (US$1.44 million) deposit for the lease, which runs to February 29, 2036.
Without an Apple Store in Korea, consumers have had to turn to third-party suppliers, leading to complaints about delays and poor service, reports the Korea Times.
In response, the Korea Fair Trade Commission told Apple in December to rectify its policy.
Apple has started recruiting staff for the Seoul store, advertising positions covering marketing, store crew and customer service.
Questions & Answers
Q.Where will Apple's first official store in Korea be located?
Where will Apple's first official store in Korea be located?
The new Apple store will be situated on Garosu-gil Road in Seoul. This location is described as an upmarket, tree-lined street, indicating a premium retail environment for the brand's debut.
Q.Why has the Korea Fair Trade Commission intervened regarding Apple's service in the country?
Why has the Korea Fair Trade Commission intervened regarding Apple's service in the country?
The Commission intervened due to complaints about delays and poor service from third-party suppliers, which consumers had to use in the absence of an official Apple Store. They instructed Apple to improve its policy.
Q.What is the duration of the lease signed for the new Apple store property?
What is the duration of the lease signed for the new Apple store property?
Apple Korea has signed a lease for the property that runs until February 29, 2036. A deposit of 1.6 billion won, equivalent to US$1.44 million, was paid for this long-term agreement.
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