Anya Hindmarch teams with Smiley Company
In this article (4)
English fashion accessories designer Anya Hindmarch has launched a marketing campaign for its partnership with the Smiley Company.
The upscale designer’s global retail activation aims at “making the world a happier place”. It is also a social-media engagement mechanism with a call to action to “share your #smiley selfie @anyahindmarch” via a range of giant Smiley icons in window displays and on the shop floor.
The window elements feature all-over Smiley print decals and vinyls across Hindmarch’s retail portfolio, includes stores in Aoyama in Tokyo and Lee Gardens in Hong Kong.
“It’s great to see Anya Hindmarch spreading happiness at some of the world’s most luxurious shopping areas with her new Smiley window campaign,” says Smiley CEO Nicolas Loufrani.
“Smiley has never been so big, so obvious, so fun and yet so chic. There is no better way to celebrate our 45th anniversary.”
Questions & Answers
Q.What is the primary goal of Anya Hindmarch's new global retail activation campaign?
What is the primary goal of Anya Hindmarch's new global retail activation campaign?
The campaign aims to make the world a happier place and functions as a social-media engagement mechanism. It encourages sharing #smiley selfies.
Q.Which specific stores are participating in Anya Hindmarch’s Smiley window campaign?
Which specific stores are participating in Anya Hindmarch’s Smiley window campaign?
The campaign features stores in Aoyama, Tokyo, and Lee Gardens, Hong Kong. These are part of Hindmarch's retail portfolio.
Q.How is the Smiley Company celebrating its 45th anniversary through this partnership?
How is the Smiley Company celebrating its 45th anniversary through this partnership?
The partnership with Anya Hindmarch's window campaign is seen by Smiley CEO Nicolas Loufrani as a great way to celebrate their 45th anniversary.
Reader pulse
Does this Smiley collaboration deliver?
18,561 votes so far