Amway Global launches app for Artistry brand
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Multi-level marketing health-and-beauty company Amway has launched a mobile app for its beauty brand Artistry in partnership with technology company Perfect Corporation.
The global rollout starts in Korea this month, with Japan, Thailand, and the US to follow.
Using YouCam Makeup’s award-winning AR beauty technology, Artistry Virtual Beauty App users will be able to find products and see how they would look. The virtual experience draws on more than 150 global makeup SKUs that shoppers can test and instantly buy, along with the brand’s top-selling skincare products.
Personalised product recommendations based on user skin concerns will be available through the integration of YouCam’s AI technology and the Artistry skin assessment tool.
Amway VP of global beauty for Artistry Kelli Templeton describes the app as a fun and engaging way for Amway business owners and their customers to explore Artistry products.
“It puts the beauty counter right in their hands for personalised beauty recommendations.”
The app can be downloaded free in the App Store and Google Play.
Amway is a US$8.6 billion global direct-selling business based in Michigan, while Artistry was founded in 1958 by an entrepreneurial husband and wife team, its portfolio featuring skincare, make-up and holistic beauty products. The brand has an advisory network of more than 900 scientists and skin doctors from universities.
Perfect Corporation has had more than 550 million downloads globally of its beauty apps.
Questions & Answers
Q.Which specific technology company did Amway partner with to develop the Artistry app?
Which specific technology company did Amway partner with to develop the Artistry app?
Amway partnered with Perfect Corporation to develop the Artistry app. The app uses YouCam Makeup’s award-winning AR beauty technology, a product of Perfect Corporation, to create its virtual experience.
Q.What is the initial rollout plan for the new Artistry app?
What is the initial rollout plan for the new Artistry app?
The global rollout of the Artistry app begins in Korea this month. Japan, Thailand, and the US are scheduled to follow as the next markets to receive the new application.
Q.What kind of beauty products can users virtually try on using the app?
What kind of beauty products can users virtually try on using the app?
Users can virtually try on products from over 150 global makeup SKUs. The app also features the brand's top-selling skincare products and offers personalised recommendations based on skin concerns.
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