AmorePacific launches luxury brand Sulwhasoo into India
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South Korea beauty giant AmorePacific has launched its luxury brand Sulwhasoo across India exclusively with Indian retailer Nykaa.
“In recent years, Nykaa has led the South Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients,” said Falguni Nayar, founder & CEO of Nykaa.
Prior to Sulwhasoo, Amorepacific already introduced other brands in the country such as Innisfree, Laneige, and Etude.
“I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skin care routines in the future,” said Michael Youngsoo Kim, Head of Amorepacific APAC RHQ.
Sulwhasoo is Amorepacific’s signature luxury brand based on Korean ginseng.
The Sulwhasoo India range will include the brand’s First Care Activating Serum and other lines such as Concentrated Ginseng Renewing line and Essential line.
Questions & Answers
Q.Which Indian retailer is exclusively stocking Sulwhasoo products?
Which Indian retailer is exclusively stocking Sulwhasoo products?
AmorePacific has launched its luxury brand Sulwhasoo across India exclusively with Nykaa. Nykaa’s founder and CEO, Falguni Nayar, noted their role in educating Indian customers about Korean beauty products and ingredients.
Q.What is Sulwhasoo's key ingredient or brand focus?
What is Sulwhasoo's key ingredient or brand focus?
Sulwhasoo is AmorePacific’s signature luxury brand, which is based on Korean ginseng. It offers unique beauty solutions and aims to help customers create more sophisticated and healthier skincare routines.
Q.What specific Sulwhasoo products will be available in India?
What specific Sulwhasoo products will be available in India?
The Sulwhasoo India range will include the brand’s First Care Activating Serum. Other lines such as the Concentrated Ginseng Renewing line and the Essential line will also be available.
Q.Has AmorePacific launched other brands in India before Sulwhasoo?
Has AmorePacific launched other brands in India before Sulwhasoo?
Yes, AmorePacific had already introduced other brands in the country prior to Sulwhasoo. These previous launches include Innisfree, Laneige, and Etude, expanding their presence in the Indian market.
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