Amorepacific invests in US brand Milk Makeup
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South Korean beauty conglomerate Amorepacific has invested in American company Milk Group’s makeup and skincare division Milk Makeup.
Seoul-based Amorepacific joins Main Post Partners and Alliance Consumer Growth as minority shareholders in the beauty brand, forming a strategic partnership that will assist the brand as it enters the South Korean marketplace.
“The South Korean beauty market is highly competitive and incredibly innovative, so we are thrilled to have Amorepacific’s help to ensure our success in this important beauty space,” said Milk Makeup CEO and co-founder Mazdack Rassi. “This strategic partnership will allow us to benefit from Amorepacific’s significant expertise and resources. And in true partnership, Milk Makeup will share the strategies that have made it one of the fastest-growing color brands in the US.”
“We were impressed by Amorepacific’s track record of internally starting and growing beauty brands,” said Milk Makeup chairman Scott Sassa. “This shared belief in building brands designed to last for decades was central to establishing this relationship.”
Questions & Answers
Q.What is Amorepacific's role in Milk Makeup now?
What is Amorepacific's role in Milk Makeup now?
Amorepacific has become a minority shareholder in Milk Makeup. They join Main Post Partners and Alliance Consumer Growth as investors in the beauty brand, forming a strategic partnership to support its expansion.
Q.What is the primary goal of this strategic partnership for Milk Makeup?
What is the primary goal of this strategic partnership for Milk Makeup?
The main goal is to assist Milk Makeup as it enters the South Korean marketplace. Amorepacific's expertise and resources are expected to help ensure the brand's success in this competitive market.
Q.What does Milk Makeup bring to this partnership?
What does Milk Makeup bring to this partnership?
Milk Makeup will share the strategies that have contributed to its rapid growth as a colour brand in the US. This reciprocal sharing of insights is part of the established partnership agreement.
Q.Why was Amorepacific chosen as an investor by Milk Makeup?
Why was Amorepacific chosen as an investor by Milk Makeup?
Milk Makeup was impressed by Amorepacific’s history of developing and expanding beauty brands internally. This shared commitment to building long-lasting brands was crucial for forming the relationship.
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