Nojima commences Vietnam rollout

Japanese consumer electronics retailer Nojima is about to commence its store rollout program in Vietnam, following its acquisition of an additional  21 per cent of local chain Tran Anh Digital Worldlast June.

The first of the new stores will carry both retailer’s brands when it opens in October inside the new Aeon shopping centre, currently under completion on the outskirts of the capital city Hanoi.

Like the Nojima stores in Japan, the Hanoi shop will feature wide aisles and LED lighting, and stock a range of Japanese brand appliances. It will also stock Nojima’s house brand Elsonic.

Tran Anh is based in Hanoi and has 15 stores in the northern regions of Vietnam. It is on track to open as many as nine more stores this year.

Research house GfK reports home electronics sales in Vietnam exceeded US$5.5 billion last year, the second year in a row growth in the category has exceeded 20 per cent year on year.

Nojima had held 10 per cent of the shares in Tran Anh before June and now owns about 31 per cent of the business.