Amore K-beauty store pops up in Singapore with Lazada

Dec 18, 2019Updated Jun 4, 20251 min read

An Amore K-beauty store has launched in Singapore in partnership with Lazada, both online and offline.

The store sells popular AmorePacific brands such as Sulwhasoo, Innisfree and Laneige as well as “cult” brands such as Hanyul and Iope. Amore will sell from a physical store in Funan with an online-to-offline channel on Lazada. Buying items in-store will require customers to scan a barcode and complete their purchase on Lazada.

“We are proud to be the platform of choice for top retail brands, and are pleased to partner AmorePacific on this first-of-its-kind project to jointly develop our New Retail capabilities together,” said Lazada Singapore CEO James Chang.

The Amore K-beauty shop will host beauty workshops by South Korean makeup artists and feature new technology from Seoul to help customers better understand their skin needs.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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