Ami Paris Launches First Indonesian Outpost In Jakarta, Bolsters Global Expansion Strategy

Ami Paris, a renowned French fashion label, has initiated its first venture in Indonesia, extending its reach in Southeast Asia. The flagship store is situated in Plaza Senayan, a prominent luxuriant mall in Jakarta, operating in collaboration with the domestic retail conglomerate Time International.

The Store Layout and Collection

Occupying a 90-square-meter area, the store exhibits the full spectrum of Ami Paris’ merchandise that includes menswear, womenswear, and accessories. The store launched with the brand’s Fall-Winter 2025 collection, providing customers with the latest fashion trends.

In addition to showcasing the brand’s extensive collection, the store also premieres the label’s revamped interior design concept. The store’s design mirrors its Parisian counterpart, employing materials like Euville stone, natural oak, and champagne gold finishes.

The Jakarta site integrates design elements like striped parquet flooring and an asymmetrical layout, coupled with mirrored surfaces. These features align with the aesthetic principles consistent in other Ami Paris boutiques.

Global Expansion

With the inauguration of the Jakarta store, Ami Paris’ global store count escalates to 78. This expansion signifies the brand’s ongoing global growth strategy, focusing on pivotal international markets.