Amazon seeks to contest Temu, Shein with budget store selling items like $3 iPhone cases

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American e-commerce giant Amazon has launched Amazon Haul, an affordable e-commerce storefront which offers products priced US$20 or less.
Items such as a $3 iPhone case or a pack of four socks for $7 are sold with a variety of options on the new store, which is advertised as offering “crazy low prices,” according to a company release.
Over 300 million products in the main categories of clothing, home goods, jewelry and electronics are available on the store, which can be found on Amazon’s mobile app.
Most items are $10 or less, and the company offers free shipping on orders of $25 or higher.
The Wall Street Journal reported that Amazon Haul items will take longer to deliver because they ship directly from warehouses in China, similar to Chinese competitors Temu and Shein which have been rapidly expanding to many markets in recent months.
Although products priced under $3 are not eligible for return, Amazon guarantees that all items have been screened for safety and authenticity.
Questions & Answers
Q.What is the typical price range for most items sold on Amazon Haul?
What is the typical price range for most items sold on Amazon Haul?
Most products available on the new Amazon Haul storefront are priced at US$10 or less. The platform specialises in affordable goods, with a maximum price point of US$20 for any single item on offer.
Q.What categories of products can customers expect to find on Amazon Haul?
What categories of products can customers expect to find on Amazon Haul?
Customers can find a wide range of products across several main categories. These include clothing, home goods, jewellery, and electronics, with over 300 million items available in total through the service.
Q.Does Amazon Haul offer free shipping to its customers?
Does Amazon Haul offer free shipping to its customers?
Yes, Amazon Haul provides free shipping for customers, but this benefit is only applicable to orders that have a total value of US$25 or higher. Orders below this threshold will incur a shipping charge.
Q.Are there any return restrictions for products purchased through Amazon Haul?
Are there any return restrictions for products purchased through Amazon Haul?
Yes, there is a specific restriction regarding returns for very low-priced items. Products purchased from Amazon Haul that are priced under US$3 are not eligible for return, according to the company's policy.
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