Amazon seeks to contest Temu, Shein with budget store selling items like $3 iPhone cases
American e-commerce giant Amazon has launched Amazon Haul, an affordable e-commerce storefront which offers products priced US$20 or less.
Items such as a $3 iPhone case or a pack of four socks for $7 are sold with a variety of options on the new store, which is advertised as offering “crazy low prices,” according to a company release.
Over 300 million products in the main categories of clothing, home goods, jewelry and electronics are available on the store, which can be found on Amazon’s mobile app.
Most items are $10 or less, and the company offers free shipping on orders of $25 or higher.
The Wall Street Journal reported that Amazon Haul items will take longer to deliver because they ship directly from warehouses in China, similar to Chinese competitors Temu and Shein which have been rapidly expanding to many markets in recent months.
Although products priced under $3 are not eligible for return, Amazon guarantees that all items have been screened for safety and authenticity.