Amazon Fresh expands into China
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Online retail giant Amazon has expanded its fresh food offer – Amazon Fresh – into China through partnerships with local distributors and suppliers.
The new platform will offer fruit and vegetables for home delivery, alongside other groceries including meat, seafood and confectionary across a total of 600 fresh food SKUs, news outlet Tech in Asia and retail commentator IGD retail analysis have both reported.
Unlike Amazon Fresh in the US, Amazon is not handling the logistics or using its own refrigerated vans for the fresh produce in China, Tech in Asia said, but instead will rely on suppliers to do this.
Amazon’s larger e-commerce rivals in the country – such as Alibaba’s Tmall, JD, and Walmart’s Yihaodian – have been offering fresh produce for home delivery for some time.
Questions & Answers
Q.What types of products does Amazon Fresh offer in China?
What types of products does Amazon Fresh offer in China?
The new platform offers fruit and vegetables for home delivery. It also includes other groceries such as meat, seafood, and confectionary, with a total of 600 fresh food SKUs available through the service.
Q.How does Amazon manage the logistics for Amazon Fresh in China?
How does Amazon manage the logistics for Amazon Fresh in China?
Unlike its US operations, Amazon is not handling the logistics itself or using its own refrigerated vans for fresh produce in China. Instead, it relies on its local suppliers to manage these aspects of the delivery process.
Q.Who are Amazon Fresh's main competitors in the Chinese fresh food delivery market?
Who are Amazon Fresh's main competitors in the Chinese fresh food delivery market?
Amazon's main e-commerce rivals in China include Alibaba’s Tmall, JD, and Walmart’s Yihaodian. These companies have been offering fresh produce for home delivery for some time already.
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