Amazon Fresh expands into China

Jun 9, 2015Updated May 26, 20251 min read

Online retail giant Amazon has expanded its fresh food offer – Amazon Fresh – into China through partnerships with local distributors and suppliers.

The new platform will offer fruit and vegetables for home delivery, alongside other groceries including meat, seafood and confectionary across a total of 600 fresh food SKUs, news outlet Tech in Asia and retail commentator IGD retail analysis have both reported.

Unlike Amazon Fresh in the US, Amazon is not handling the logistics or using its own refrigerated vans for the fresh produce in China, Tech in Asia said, but instead will rely on suppliers to do this.

Amazon’s larger e-commerce rivals in the country – such as Alibaba’s Tmall, JD, and Walmart’s Yihaodian – have been offering fresh produce for home delivery for some time.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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