Amazon Fresh expands into China

Online retail giant Amazon has expanded its fresh food offer – Amazon Fresh – into China through partnerships with local distributors and suppliers.

The new platform will offer fruit and vegetables for home delivery, alongside other groceries including meat, seafood and confectionary across a total of 600 fresh food SKUs, news outlet Tech in Asia and retail commentator IGD retail analysis have both reported.

Unlike Amazon Fresh in the US, Amazon is not handling the logistics or using its own refrigerated vans for the fresh produce in China, Tech in Asia said, but instead will rely on suppliers to do this.

Amazon’s larger e-commerce rivals in the country – such as Alibaba’s Tmall, JD, and Walmart’s Yihaodian – have been offering fresh produce for home delivery for some time.