Amazon Find offers fresh fast-fashion challenge

Sep 18, 20171 min read

The new Amazon Find fashion collection features a 500-piece womenswear offering plus 200 items for men.

It is the online retailer’s challenge to fast-fashion giants like H&M, Uniqlo and Zara that are being slow to optimise their online offerings.

Already being noticed on Facebook and Instagram, Find taps on fast-fashion professionals like Frances Russell (Amazon’s own-label VP and former Marks & Spencer head of womenswear), designer Karen Peacock and Glen George (former buyer for Primark).

Also new is the Amazon Echo Look camera that works alongside its voice-controlled assistant Alexa. It enables customers to take fashion selfies their mobile app, which will then show them similar clothing items available from Amazon.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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