Amazon Find offers fresh fast-fashion challenge
In this article (5)
The new Amazon Find fashion collection features a 500-piece womenswear offering plus 200 items for men.
It is the online retailer’s challenge to fast-fashion giants like H&M, Uniqlo and Zara that are being slow to optimise their online offerings.
Already being noticed on Facebook and Instagram, Find taps on fast-fashion professionals like Frances Russell (Amazon’s own-label VP and former Marks & Spencer head of womenswear), designer Karen Peacock and Glen George (former buyer for Primark).
Also new is the Amazon Echo Look camera that works alongside its voice-controlled assistant Alexa. It enables customers to take fashion selfies their mobile app, which will then show them similar clothing items available from Amazon.
Questions & Answers
Q.What is the primary aim of Amazon's new Find fashion collection?
What is the primary aim of Amazon's new Find fashion collection?
The Amazon Find collection is designed to challenge established fast-fashion retailers such as H&M, Uniqlo, and Zara. These larger brands are currently perceived as being slow to fully optimise their own online sales platforms.
Q.How many items are included in the initial Amazon Find collection?
How many items are included in the initial Amazon Find collection?
The new Find collection offers a substantial range of clothing, comprising 500 items specifically for women. Also, there are 200 different items available for men within this initial launch.
Q.Which former employees from established fashion retailers are involved with Amazon Find?
Which former employees from established fashion retailers are involved with Amazon Find?
Frances Russell, Amazon’s own-label VP, previously headed womenswear at Marks & Spencer. Glen George, another key individual, was formerly a buyer for the popular fast-fashion retailer Primark.
Q.How does the new Amazon Echo Look device assist customers with fashion choices?
How does the new Amazon Echo Look device assist customers with fashion choices?
The Amazon Echo Look camera works with Alexa, allowing customers to take fashion selfies. Through a mobile app, it then displays similar clothing items available for purchase directly from Amazon to the user.
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