Amazon Fashion drops first influencer collection
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Amazon Fashion has just released the first collection from an influencer as part of its new shopping experience, The Drop.
For the next 30 hours, customers will be able to purchase pieces made on-demand from the collection designed by influencer Paola Alberdi via the Amazon app or mobile browser. The Drop collections are available in more than 100 countries and regions.
Fashionistas are encouraged to sign up for Amazon text alerts, as the next Drop influencer collaboration could be released at any time. Other influencers slated to design future collections include Emi Suzuki, Sierra Furtado, Leonie Hanne and Patricia Bright.
“Influencers are able to turn their creativity and style into beautifully designed collections that capture the latest street style trends from around the world,” said a statement from Amazon.
“Amazon Fashion is excited to enable influencers to be designers and bring fresh Fashion assortments directly to customers via The Drop.”
Amazon Fashion is also offering Staples By The Drop, wardrobe staple pieces to complement the influencer collections.
“I am beyond grateful to Amazon for entrusting me to be the first influencer to launch The Drop, their innovative new shopping experience. I have worked hard for many years to create a brand that is true to myself and did the same with this collection,” said Alberdi.
“Fashion can be so expensive but my belief is that it should not have to be expensive to feel beautiful. The primary goal of my collection is simply to help women feel good about themselves. I’m so excited to share these pieces with the world!”
Other retail brands have been tapping into the power of influencers and collaborating with them on collections for some time, such as Nordstrom, which is currently selling the Cupcakes and Cashmere range from fashion blogger and designer, Emily Schuman.
When the department store engaged with influencer Arielle Charna in 2017, her collection reportedly brought in $1 million in sales in less than 24 hours, according to an article from Fashionista.
Questions & Answers
Q.What is The Drop and how does it work?
What is The Drop and how does it work?
The Drop is a new shopping experience from Amazon Fashion, featuring influencer-designed collections. Pieces are made on-demand and available for a limited time via the Amazon app or mobile browser in over 100 countries.
Q.Who is the first influencer to launch a collection for The Drop?
Who is the first influencer to launch a collection for The Drop?
Paola Alberdi is the first influencer to launch a collection for The Drop. She expressed gratitude to Amazon and stated her goal was to create affordable fashion to help women feel good about themselves.
Q.How long are The Drop collections available for customers to purchase?
How long are The Drop collections available for customers to purchase?
The Drop collections are available for a limited time, specifically 30 hours for the initial collection. Customers are encouraged to sign up for text alerts to be notified of future releases.
Q.Are there other retail brands collaborating with influencers on collections?
Are there other retail brands collaborating with influencers on collections?
Yes, other retail brands have been collaborating with influencers for some time. Nordstrom, for example, sells the Cupcakes and Cashmere range and saw significant sales from an influencer collaboration in 2017.