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E-Tailing

Amazon Business makes online debut

By Maria Santos
2 min read
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In this article (5)

Amazon has introduced Amazon Business, a new marketplace on Amazon.com.

On Amazon Business, sellers can list their offers in more than 45 business-specific categories, including office, IT, MRO, tools, scientific and food & beverage. The new store is initially open to US shoppers only, but overseas vendors can list prodicts there.

Amazon says the portal gives sellers an opportunity to grow their sales by reaching millions of business customers located across America.

“Selling to businesses has now become as easy as listing your products on Amazon. Amazon Business features exclusive business pricing tools, the ability for sellers to list their credentials and quantity discounts for qualifying purchases,” the company said in a statement.

“Through Amazon Business, sellers can benefit from Amazon’s eCommerce expertise, visibility for their full product catalog on an established online marketplace and greater access to business customers to grow sales. Amazon Business is available to sellers based domestically and internationally, and compatible with the Fulfillment by Amazon (FBA) service to meet rigorous delivery requirements expected by business customers.”

Amazon Business features available to sellers now include:

  • Amazon Business Seller Program: Sellers that meet the performance and service requirements will be prominently featured to business customers.
  • Business Pricing and Quantity Discounts: One of the most requested features by business sellers is quantity pricing. Sellers can offer discounts when businesses purchase larger quantities. Sellers can also differentiate pricing to business customers.
  • Seller Credentials: Sellers can add credentials such as ISO 9001 certified, small business, women-, minority- and veteran-owned businesses to their seller profiles, which will be displayed to business customers.
  • Business Product Identifiers: Products that will be easily discoverable by customers using manufacturer and distributor part numbers (MPN/DPN) or National Stock Numbers (NSN) for purchases for government procurement.
  • Fulfillment by Amazon: With FBA, sellers store their products in Amazon fulfillment centers. When customer orders are received, Amazon will pick, pack, ship and provide customer service for these products.
  • Tax Exemption: Sellers participating in Amazon’s Tax Collection Services may also elect to participate in the Amazon Tax-Exemption Program (ATEP). ATEP allows customers to make tax-exempt purchases from participating sellers by providing a tax-exemption certificate and automates the process for participating sellers to accept tax-exemption certificates from customers.

Questions & Answers

Q.

Which specific regions are initially targeted for the Amazon Business marketplace?

A.

The new Amazon Business marketplace is initially open only to shoppers located in the United States. However, vendors from overseas are able to list their products on the platform.

Q.

What are some of the key features sellers can utilise within Amazon Business?

A.

Sellers can offer exclusive business pricing and quantity discounts. They can also display credentials like ISO 9001 certified or small business status, and use product identifiers like MPN/DPN.

Q.

How does Fulfillment by Amazon (FBA) benefit sellers participating in Amazon Business?

A.

With FBA, sellers store their products in Amazon's fulfillment centres. Amazon then handles the picking, packing, shipping, and customer service for these products, meeting business delivery requirements.

Q.

Can businesses make tax-exempt purchases through Amazon Business?

A.

Yes, through the Amazon Tax-Exemption Program (ATEP), customers can make tax-exempt purchases. This automates the process for participating sellers to accept tax-exemption certificates.

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