Amazon Beijing showroom opens at Sanlitun Square
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Continuing its focus on expansion in China, online retailer Amazon has opened a showroom in Beijing’s Sanlitun Square.
Designed to look like a giant shipping container, the Amazon Beijing showroom displays imported goods from Amazon’s UK and US websites. As well as browsing, testing and consulting experts, customers can buy items via Amazon’s Chinese site by scanning a product’s barcode with their mobile device, reports PYMNTS.com.
A section of the showroom is dedicated to the Amazon Prime service, which had its China debut in October. Chinese Prime customers are offered free shipping on orders for overseas products with a minimum purchase of US$29.50. Goods sold in China have free shipping. Prime membership is $57 in China, compared with $99 in the US.
Amazon is the preferred marketplace for Chinese e-tailers seeking to sell internationally, beating out AliExpress by 62 to 40 per cent.
Questions & Answers
Q.What is the primary purpose of Amazon's new showroom in Beijing?
What is the primary purpose of Amazon's new showroom in Beijing?
The showroom allows customers to browse, test, and consult experts about imported goods from Amazon's UK and US websites. They can then purchase items via Amazon's Chinese site using their mobile device.
Q.How does the pricing for Amazon Prime membership in China compare to the US?
How does the pricing for Amazon Prime membership in China compare to the US?
Prime membership in China costs $57, which is significantly lower than the $99 charged for membership in the US. This price difference applies to Chinese customers.
Q.What shipping benefits do Chinese Amazon Prime members receive?
What shipping benefits do Chinese Amazon Prime members receive?
Chinese Prime members get free shipping on orders of overseas products with a minimum purchase of US$29.50. Also, all goods sold within China receive free shipping for Prime members.
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