Amazon appoints new fashion head

US e-commerce conglomerate Amazon has appointed a new head of its fashion division. The Seattle-based Amazon has selected Christine Beauchamp to be president of Amazon Fashion, the section that operates the corporation’s online fashion marketplace.

Beauchamp replaces Catherine Lewis Beaudoin, following her departure last month. Beaudoin had held the role since 2013.

Beauchamp has an extensive professional resume. She was previously CEO at Victoria’s Secret Beauty; served as brand president at Ann Taylor; and spent nine months as global brand president for the brands Lauren, Chaps, American Living and Ralph for the Ralph Lauren group in 2015.

Beauchamp returned to the Boston Consulting Group as a senior consultant back in 2016, where she was most recently.

A Harvard and Princeton graduate, she will oversee Amazon Fashion and continue to promote its current range and by seeking out partnerships.

Beauchamp will take up the role as president of Amazon Fashion before the start of the summer.

Amazon has made its fashion presence well known by sponsoring the Met Gala in 2012 and sponsoring CFDA’s NYFW: Men’s fashion week alongside Cadillac and Samsung. The deal with the CFDA ended after NYFW: Men’s in February 2017. In addition, the online retailer announced plans to launch private-label intimates and an athleisure line.

Amazon has been reported by Yahoo to be larger than the 8 largest retailers in the U.S. combined (Macy’s, Best Buy, Target, Nordstrom, JCPenney, Walmart, Kohl’s and Sears), and is poised to surpass Macy’s this year as the biggest apparel retailer in the U.S.