Alipay blooms outside Mainland China
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Alibaba’s Alipay payments outside Mainland China has skyrocketed during the country’s holiday season.
According to Ant Financial, during July and August of this year, Alipay processed 2.6 times the number of in-store overseas transactions as it did during the same period last year.
And while Asian countries topped the rankings, double-digit transaction-volume growth was recorded in countries in northern and western Europe, including Denmark, Luxembourg, Norway, Sweden and Switzerland. The number of Alipay transactions in Russia increased by more than 5000 per cent, as Chinese travellers flocked to the host country of this year’s FIFA World Cup.
In rankings for transaction volumes, Hong Kong overtook Thailand to take top spot, Australia and Singapore overtook Taiwan; and and Malaysia overtook the US.
Top 10 overseas markets for Alipay Transaction Volumes July-August
1 Hong Kong
2 Thailand
3 South Korea
4 Japan
5 Macau
6 Australia
7 Singapore
8 Taiwan
9 Malaysia
10 USA
Top 10 countries by Alipay transaction volume growth
(Based on Summer 2018 vs. Summer 2017)
1 Russia 50x
2 Luxembourg 39x
3 Switzerland 18x
4 Cambodia 14x
5 Sweden 12x
6 Norway 11x
7 Greece 7x
8 Canada 7x
9 Malaysia 5x
10 Portugal 5x
Average total spending per user increased 43 per cent to RMB2955 (US$432) from last year’s RMB2073 (US$303). The average total spending per user was highest in France (RMB11,386 or US$1666), followed by South Korea and Denmark. European countries accounted for more than half of the Top 10 countries in terms of average total spending per user.
Top 10 countries by average total spending per user
1 France
2 South Korea
3 Denmark
4 Italy
5 UAE
6 Greece
7 Spain
8 Australia
9 UK
10 Japan
Those born in the 1970s, 1980s and 1990s accounted for 85 per cent of all those who used Alipay overseas during the summer months of 2018.
Questions & Answers
Q.Which countries saw the biggest increase in Alipay transaction volume compared to the previous year?
Which countries saw the biggest increase in Alipay transaction volume compared to the previous year?
Russia had the largest growth, with transactions increasing by more than 5000 per cent. Luxembourg and Switzerland also saw significant increases, 39 and 18 times respectively.
Q.Which markets outside Mainland China generated the highest overall transaction volumes for Alipay during the summer period?
Which markets outside Mainland China generated the highest overall transaction volumes for Alipay during the summer period?
Hong Kong was the top market for transaction volumes, followed by Thailand and South Korea. Australia, Singapore, and Malaysia all moved up in the rankings.
Q.What was the average spending per user when using Alipay overseas, and where was this figure highest?
What was the average spending per user when using Alipay overseas, and where was this figure highest?
The average total spending per user was RMB2955 (US$432), a 43 per cent increase from the previous year. France recorded the highest average total spending per user.
Q.Which age groups were the primary users of Alipay for overseas transactions during the summer of 2018?
Which age groups were the primary users of Alipay for overseas transactions during the summer of 2018?
Individuals born in the 1970s, 1980s, and 1990s collectively represented 85 per cent of all overseas Alipay users during the specified summer months.
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