Alibaba’s Taobao opens retail store in Malaysia
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Alibaba Group will launch a Taobao retail store at Mytown Shopping Centre in Kuala Lumpur.
The new outlet is opening in partnership with Mytown and local retailer Lumahgo New Retail, and follows the brand’s first Southeast Asian store in Singapore’s Funan mall.
The launch was preceded by a pop-up held over the weekend previewing products from local brands that will be traded in the store, including Redtick, BigboxAsia, Vivid Malaysia, DirectD Malaysia and Deep Furniture.
“The opening of our latest Taobao store demonstrates our commitment to local shoppers and brands, as we further localize services and experiences for the Malaysian market,” said Tmall World Malaysia marketing manager Jess Lew. “We are excited to share a glimpse of this upcoming space as part of our 11.11 celebrations this year, emphasizing how we will integrate local brands and merchants with our New Retail vision.
“Having a physical space means shoppers will be able to touch and feel a variety of products in person before making a purchase on the Taobao app simply by scanning a QR code, with the help of our staff at the store,” said Lumahgo New Retail CEO Fabian Kong.
Questions & Answers
Q.Which other Southeast Asian country already has a Taobao physical retail store?
Which other Southeast Asian country already has a Taobao physical retail store?
The brand's first Southeast Asian store is located in Singapore. It can be found in the Funan mall, preceding the opening of the new Malaysian outlet. This establishes a precedent for Taobao's physical presence in the region.
Q.Which local Malaysian brands held a pop-up event before the store opened?
Which local Malaysian brands held a pop-up event before the store opened?
A pop-up event featured products from several local brands that will be sold in the new store. These included Redtick, BigboxAsia, Vivid Malaysia, DirectD Malaysia, and Deep Furniture, offering a preview to shoppers.
Q.How will customers make purchases after physically examining products in the store?
How will customers make purchases after physically examining products in the store?
After touching and feeling products in the physical space, shoppers will complete their purchase using the Taobao app. They will scan a QR code, with staff available to assist them with the process.
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