Alexander McQueen partners with JD.com to expand in China
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Alexander McQueen China has partnered with JD.com to launch a store on the e-commerce giant’s luxury platform Toplife.
It will offer the full Alexander McQueen fashion ranges as well as accessories.
While the UK luxury fashion brand already has 15 on-ground stores throughout China and Hong Kong, it aims to bolster its online reach through JD.com’s logistical infrastructure as well as its understanding of the Chinese luxury e-commerce.
“This is a strategic addition to our physical presence in China, part of our multi-channel experience,” says Alexander McQueen CEO Emmanuel Gintzburger. “JD.com’s advanced capabilities will allow us to engage with a larger local clientele while respecting the creative expression of the house.”
Launched in October, Toplife aims to fill a gap in the Chinese e-commerce market by offering only full-priced items from premium global brands. It offers international luxury brands access to its allround system, which seamlessly incorporates an online store, premium customer service, delivery services and marketing and branding expertise.
The move follows the launch of Saint Laurent’s stand-alone store on Toplife earlier this month.
Questions & Answers
Q.What is the primary reason Alexander McQueen decided to partner with JD.com for its China expansion?
What is the primary reason Alexander McQueen decided to partner with JD.com for its China expansion?
The partnership aims to bolster Alexander McQueen's online reach in China. JD.com offers strong logistical infrastructure and a deep understanding of the Chinese luxury e-commerce market, complementing the brand's existing physical stores.
Q.What range of products will Alexander McQueen offer through its new store on JD.com's Toplife platform?
What range of products will Alexander McQueen offer through its new store on JD.com's Toplife platform?
The new store on JD.com's Toplife platform will offer the full range of Alexander McQueen's fashion items. This includes both their main fashion collections and various accessories, providing a complete brand offering.
Q.How does Toplife position itself differently within the Chinese e-commerce market?
How does Toplife position itself differently within the Chinese e-commerce market?
Launched in October, Toplife aims to fill a specific market gap by exclusively offering full-priced items from premium global brands. It provides international luxury brands with an all-round system including online stores and premium services.
Q.Does Alexander McQueen already have a presence in China, or is this their first venture into the market?
Does Alexander McQueen already have a presence in China, or is this their first venture into the market?
Alexander McQueen already has a significant physical presence in China, with 15 on-ground stores across China and Hong Kong. This partnership with JD.com is intended to expand their digital, multi-channel reach rather than being a first market entry.
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