Aldi ranked Australia’s top supermarket for fifth consecutive year
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For the fifth time in a row, Aldi has been named Supermarket of the Year 2024 in Roy Morgan’s Customer Satisfaction Awards.
The supermarket has won this title eight times. The ratings are calculated from an annual survey of 60,000 Australians and cover 40 industry categories.
“With the rising cost of living, we know many Aussie families are feeling the pinch,” said Simon Padovani-Ginies, group director of Aldi Australia. “That’s why we’re more focused than ever on keeping grocery prices low and making every dollar count. Our entire business model is based on saving people money while making sure only the best products make it onto our shelves.”
“As well as delivering a dependably high level of customer satisfaction to millions of Australians Aldi is also recognised by Roy Morgan as one of Australia’s top five most trusted brands – a position Aldi has held consistently over the last five years despite the challenges faced by the sector in an era of high inflation and rising interest rates,” said Roy Morgan CEO Michele Levine.
She said Aldi had a perfect record of winning all 12 monthly customer satisfaction awards during 2024 with an average customer satisfaction rating of “an exceptional” 88.8 percent.
Questions & Answers
Q.How often has Aldi been named Supermarket of the Year in total?
How often has Aldi been named Supermarket of the Year in total?
Aldi has won the Supermarket of the Year title eight times. This recent award marks their fifth consecutive year receiving the honour in the Roy Morgan Customer Satisfaction Awards.
Q.What is the basis for the Roy Morgan Customer Satisfaction Awards ratings?
What is the basis for the Roy Morgan Customer Satisfaction Awards ratings?
The ratings are calculated from an annual survey. This survey involves 60,000 Australians and covers a total of 40 different industry categories, providing a broad assessment.
Q.What is Aldi's average customer satisfaction rating according to Roy Morgan?
What is Aldi's average customer satisfaction rating according to Roy Morgan?
Aldi achieved an average customer satisfaction rating of 88.8 percent. They also maintained a perfect record, winning all 12 monthly customer satisfaction awards during 2024.
Q.Why does Aldi focus on keeping grocery prices low, according to its Group Director?
Why does Aldi focus on keeping grocery prices low, according to its Group Director?
Simon Padovani-Ginies stated that many Australian families are feeling financial pressure due to the rising cost of living. Aldi's business model is designed to save people money and ensure value.