Aldi China opening store on Tmall
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Aldi China plans to open a flagship store on Tmall, Alibaba’s B2C marketplace platform, within the next few months.
The German supermarket chain has just launched a corporate website in China to signal its upcoming entry into Asia. This features a market-specific logo and Chinese name 奥乐奇, with the slogan “Handpicked for you”.
Aldi shares which product categories it will offer the Chinese market: breakfast, snacking, wine, organic and cooking. Some of these products will be directly imported from Aldi’s suppliers in Australia.
It was initially thought Aldi would launch its own independent website, reports Retail Analysis. Other grocery retailers that sell through Tmall include Sainsbury’s and Waitrose from the UK. Waitrose sells through Royal Mail’s Tmall site.
While China’s online market is competitive, Aldi’s approach will give it time to understand Chinese shoppers and adapt its offer if necessary. And though many products will come from Australia, Aldi has a strong focus on local sourcing in many of its other markets.
Questions & Answers
Q.Which product categories will Aldi offer Chinese customers through its Tmall store?
Which product categories will Aldi offer Chinese customers through its Tmall store?
Aldi China plans to offer breakfast, snacking, wine, organic, and cooking categories. Some of these products will be directly imported from Aldi's suppliers in Australia, providing a specific range for the market.
Q.Why has Aldi chosen to launch on Tmall instead of an independent website?
Why has Aldi chosen to launch on Tmall instead of an independent website?
Aldi's approach to launching on Tmall aims to give it time to understand Chinese shoppers. This strategy allows the supermarket to adapt its product offer if necessary, rather than immediately committing to an independent platform.
Q.What is the origin of some of the products Aldi will sell in China?
What is the origin of some of the products Aldi will sell in China?
Some of the products Aldi will offer in China are directly imported from its suppliers in Australia. This indicates an international sourcing strategy for the new market, though Aldi also focuses on local sourcing elsewhere.
Q.Are other UK grocery retailers already selling their products on Tmall?
Are other UK grocery retailers already selling their products on Tmall?
Yes, other UK grocery retailers like Sainsbury's and Waitrose already sell their products through Tmall. Waitrose, specifically, operates its sales via Royal Mail's dedicated Tmall site.
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