Aldi Australia vows to maintain pressure on rivals
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Discount retailer Aldi Australia has vowed to maintain pricing pressure on rivals in the AUD85 billion (USD69.58b) grocery market, after increasing sales by 13 percent in 2014, outpacing food and liquor sales growth at Coles and Woolworths almost three-fold.
Aldi Australia’s sales reached AUD6 billion in the 12 months ending December 2014, compared with AUD5.3 billion in 2013. The growth was underpinned by strong same-store sales growth and 25 new stores.
In comparison, Woolworths’ Australian food and liquor sales grew 4.7 percent to AUD41.7 billion in fiscal 2014 and Coles’ food and liquor sales rose 4.6 percent to AUD29.2 billion.
Questions & Answers
Q.What was Aldi Australia's total sales figure for the year ending December 2014?
What was Aldi Australia's total sales figure for the year ending December 2014?
Aldi Australia's total sales reached AUD6 billion in the 12 months ending December 2014. This was an increase from AUD5.3 billion recorded in the previous year, 2013.
Q.How did Aldi's sales growth compare to Woolworths and Coles in the reported period?
How did Aldi's sales growth compare to Woolworths and Coles in the reported period?
Aldi Australia's sales grew by 13 percent in 2014, outpacing both Woolworths and Coles. Their growth was almost three times higher than the food and liquor sales growth of their two larger rivals.
Q.What factors contributed to Aldi Australia's sales growth in 2014?
What factors contributed to Aldi Australia's sales growth in 2014?
Aldi Australia's sales growth was primarily supported by strong same-store sales performance. Also, the company expanded its retail footprint by opening 25 new stores during the 2014 period.
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