AirAsia scores with Malaysian Football League partnership

AirAsia has scored an agreement with the Malaysian Football League (MFL) to become the exclusive official airline for the 2019-2020 league season. As part of the partnership, AirAsia will support MFL teams playing in the Piala Malaysia, Liga Super, Liga Premier and Piala FA tournaments with discounted fares for them to fly with the airline to games across Malaysia and the region.

AirAsia will also have the rights to sell match tickets either as standalone or packaged with flights and/or hotel deals through airasiaredtix.com.

According to AirAsia’s group CEO Tony Fernandes, the MFL deal is an “incredible opportunity” for the airline to continue supporting Malaysian football. “We are proud to be able to play a part in inspiring a new generation of dreamers and making dreams come true for the players, the teams, and ultimately, the fans. We look forward to welcoming our heroes and their fans on board,” Fernandes added.

MFL CEO Kevin Ramalingam said: “It’s not often that you see a Malaysian company make it big, and I think we can all be proud of what Fernandes and his team have achieved. We hope that with this partnership, the local football scene will grow to even greater heights as we strive towards putting Malaysia on the footballing map again.”

The airline has been active in the football scene. Last year, it tied up with AFF Suzuki Cup 2018 as the official supporter for the first time, to drive greater fan engagement and offer players with more exposure in their home countries. It also picked Brazilian footballer Roberto Carlos as its global brand ambassador for two years.