AirAsia partners hijab brand to create exclusive headscarf for female pilots
In this article (5)
AirAsia has partnered with Naelofar Hijab to unveil an exclusively designed hijab for the airline’s female pilots.
Starting from June 2017, Muslim female pilots from AirAsia and AirAsia X will don the white Naelofar Hijab that is specifically tailored to meet their workday needs.
Rudy Khaw, regional head of branding for AirAsia, said this is the first time ever for the airline to collaborate with a designer in producing hijab wear for its female pilots, “We are happy to work with Naelofar Hijab to create a piece that complements our female pilots’ look while providing enhanced comfort as they perform their duty.”
“We are currently looking into revamping hijab designs for our ground staff as well,” Khaw added.
AirAsia female pilots were involved throughout the design process where they worked closely with Naelofar Hijab designers. The prototypes had undergone multiple wear testing by members of the airline’s pilots as well.
“Being given the opportunity to redesign the female hijab was very exciting and it gave us the opportunity to create a special piece that is comfortable, functional and stylish,” Neelofa, founder of Naelofar Hijab added.
Using fabric materials with enhancement properties, AirAsia said, the new hijab allows great stretch and recovery for easy movement along with adornment of the signature Naelofar Hijab symbol in Swarovski crystals for a finishing touch.
Questions & Answers
Q.When will the new hijabs be introduced for AirAsia and AirAsia X female pilots?
When will the new hijabs be introduced for AirAsia and AirAsia X female pilots?
Muslim female pilots from both airlines will begin wearing the new, exclusively designed Naelofar Hijab from June 2017. This marks the official rollout of the tailored headscarf for their workday duties.
Q.Which specific female staff members will receive the new hijab design?
Which specific female staff members will receive the new hijab design?
Initially, the new Naelofar Hijab is for Muslim female pilots of AirAsia and AirAsia X. However, AirAsia is also considering revamping hijab designs for its ground staff in the future.
Q.What key features does the new hijab offer for the pilots?
What key features does the new hijab offer for the pilots?
The new hijab is designed for comfort, function, and style, made with enhanced fabric properties. It provides great stretch and recovery for easy movement, and includes the Naelofar Hijab symbol in Swarovski crystals.
Q.How were the female pilots involved in the design process of the new hijab?
How were the female pilots involved in the design process of the new hijab?
AirAsia female pilots worked closely with Naelofar Hijab designers throughout the development. They also participated in multiple wear tests of prototypes to ensure the design met their needs.
Reader pulse
AirAsia's new pilot hijab is:
24,001 votes so far