AirAsia looks at Tinder to find travel lovers

Low-cost airline AirAsia is hoping New Zealanders will swipe right and fall in love with Malaysia.

The Kuala Lumpur-based airline is launching the “Meet Malaysia” campaign on Tuesday.

Anyone who chooses to match with the destination will go into the draw to win a trip to Malaysia for two people and tickets to the Borneo Jazz Festival or Rainforest World Music Festival.

The campaign, which the airline has described as “cheeky”, is aimed at attracting those who may want to try something new. Something that may be common on Tinder, but perhaps not for an airline.

AirAsia hopes the campaign will attract potential travellers on the app who were thinking about spending time in places like Indonesia, Thailand or Vietnam that could be swept off their feet by the Malaysian experience.

AirAsia operates seven flights per week from Auckland to Kuala Lumpur with connections to 15 cities in Malaysia.