AirAsia looks at Tinder to find travel lovers
In this article (4)
Low-cost airline AirAsia is hoping New Zealanders will swipe right and fall in love with Malaysia.
The Kuala Lumpur-based airline is launching the “Meet Malaysia” campaign on Tuesday.
Anyone who chooses to match with the destination will go into the draw to win a trip to Malaysia for two people and tickets to the Borneo Jazz Festival or Rainforest World Music Festival.
The campaign, which the airline has described as “cheeky”, is aimed at attracting those who may want to try something new. Something that may be common on Tinder, but perhaps not for an airline.
AirAsia hopes the campaign will attract potential travellers on the app who were thinking about spending time in places like Indonesia, Thailand or Vietnam that could be swept off their feet by the Malaysian experience.
AirAsia operates seven flights per week from Auckland to Kuala Lumpur with connections to 15 cities in Malaysia.
Questions & Answers
Q.Which specific events can winners of the campaign attend in Malaysia?
Which specific events can winners of the campaign attend in Malaysia?
Winners of the "Meet Malaysia" campaign can receive tickets to either the Borneo Jazz Festival or the Rainforest World Music Festival. These events are part of the prize package for successful participants in the draw.
Q.What is the airline's intended target audience for this campaign?
What is the airline's intended target audience for this campaign?
The campaign targets potential travellers using the Tinder app who might be considering destinations like Indonesia, Thailand, or Vietnam. AirAsia hopes to divert their interest towards the Malaysian travel experience instead.
Q.How many direct flights does AirAsia operate from Auckland to Kuala Lumpur each week?
How many direct flights does AirAsia operate from Auckland to Kuala Lumpur each week?
AirAsia operates seven flights per week from Auckland to Kuala Lumpur. From Kuala Lumpur, passengers can then connect to 15 different cities located within Malaysia.
Reader pulse
Is Tinder an effective marketing channel for airlines?
20,282 votes so far