AirAsia to introduce ePos system for F&B orders on flights

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Budget carrier AirAsia will introduce an electronic point of sales (ePos) system in the next eight months to allow passengers to make food and beverage (F & B) orders and payments online during flights.
AirAsia group chief executive officer Tan Sri Tony Fernandes said the ePos system could be accessed through the on board WiFi service, roKKi, and this was a part of the airlines digitalisation efforts at creating better, more innovative inflight offerings.
“It is opposed to just pushing the food trolley, and will help us serve customers faster and efficiently with them making orders from their smart phones,” he told the media at the AirAsia Santan Food Festival in Sepang on Monday.
Fernandes said since the roKKi Wi-Fi service was launched in 2014, about 6% of passengers on board had used it.
On the Santan Food Festival, he said AirAsia had collaborated with about 50 Asean F & B enterprises in offering the meals from across the region.
“What we are doing is bringing the wonderful flavour of Asean into Santan to create a unique food experience, with the vision of replicating the on-ground gourmet experience on board flights,” he added.
He said the company was also exploring the use of green packaging and an inflight coffee trolley to enable freshly brewed coffee to be served on board flights.
Questions & Answers
Q.When does AirAsia plan to launch the new ePos system for food and beverage orders?
When does AirAsia plan to launch the new ePos system for food and beverage orders?
AirAsia expects to implement the electronic point of sales (ePos) system within the next eight months. This system will allow passengers to order and pay for food and drinks online during their flights.
Q.How will passengers be able to use the new ePos system on board AirAsia flights?
How will passengers be able to use the new ePos system on board AirAsia flights?
Passengers will access the ePos system through AirAsia's on-board WiFi service, roKKi. This allows them to place orders from their smartphones, aiming for faster and more efficient service than traditional trolley pushes.
Q.What percentage of AirAsia passengers currently use the roKKi Wi-Fi service?
What percentage of AirAsia passengers currently use the roKKi Wi-Fi service?
Since its launch in 2014, approximately six percent of passengers on board have utilised the roKKi Wi-Fi service. This existing infrastructure will be used for the new ePos system.
Q.What other food and beverage initiatives is AirAsia exploring in addition to the ePos system?
What other food and beverage initiatives is AirAsia exploring in addition to the ePos system?
AirAsia is also looking into using green packaging for its meals and introducing an inflight coffee trolley. This trolley would enable them to serve freshly brewed coffee on board their flights.
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