Oakberry Açai expands, to open 30 stores in 2024
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Oakberry Açai will open 30 new stores next year, with 10 -15 of these new retail outlets franchised.
The chain plans to open two franchised stores and seven corporate stores before the end of 2023.
Circular Quay, Hawthorn, and Perth Stores should open this month. Oakberry Açai will unveil stores in St Kilda, Wollongong, Clovelly, Bondi Road, Maroubra, and Surry Hills through December.
By the end of the year, there will 45 Oakberry stores in Australia offering berry smoothies, bowls, snacks and drinks.
The business offers a traditional franchise and an investment model.
Oakberry growth in Australia and Bali Renan Fretes, CEO, Oakberry Australia, told Franchise Executives the brand faces two challenges right now.
He said the availability of suitable retail locations can challenge its growth plans.
“Added to this is the impact of widespread inflation across all consumer products, and since Oakberry açai comes exclusively from the Amazon rainforest, cost increases in shipping do impact Oakberry pricing.”
Fretes said the brand will continue its expansion across Bali.
“We have three stores to open by the end of 2023 – Canggu, Ubud & Uluwatu. Oakberry would like to extend its reach in Indonesia, looking to open at least 10 more stores in 2024 in between Bali and Jakarta. The next store planning to be opened is Seminyak in 2024.
“Oakberry and Bali seem like a natural fit. Just like Australia, people in Bali tend to value a healthy lifestyle and enjoy eating food that’s packed full of vitamins and nutrients, whilst also valuing convenience.”
The Brazilian business began in 2016, and now has more than 600 operating stores worldwide.
Questions & Answers
Q.What proportion of the new stores planned for 2024 will be franchised outlets?
What proportion of the new stores planned for 2024 will be franchised outlets?
Between 10 and 15 of the 30 new retail outlets planned for 2024 will be franchised. The remaining stores will be corporate locations.
Q.What challenges does Oakberry Açai face regarding its growth plans?
What challenges does Oakberry Açai face regarding its growth plans?
The brand faces challenges with the availability of suitable retail locations and the impact of widespread inflation, particularly affecting shipping costs for its açai.
Q.How many Oakberry stores are expected to be operating in Australia by the end of this year?
How many Oakberry stores are expected to be operating in Australia by the end of this year?
By the end of the year, there will be 45 Oakberry stores operating in Australia, offering various products including smoothies and bowls.
Q.Why is Bali considered a natural fit for Oakberry's expansion?
Why is Bali considered a natural fit for Oakberry's expansion?
People in Bali, similar to Australia, tend to value a healthy lifestyle and enjoy food packed with vitamins and nutrients, while also appreciating convenience.
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