AirAsia, Indonesian tourism ministry in joint marketing pact
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Indonesia’s Ministry of Tourism and AirAsia have announced a collaboration in marketing in terms of brand advertising, promotional activities and activations across various touch points including, digital, print, radio, in-flight branding, consumer selling travel fair and more.
The launch of the collaboration was held in Shah Alam, and was attended by Judi Rifajantoro, professional staff to the minister for tourism infrastructure, Indonesian Ministry of Tourism; Robert D. Waloni, senior adviser to the minister for air accessibility, Indonesian Ministry of Tourism; Aireen Omar, CEO of AirAsia Bhd; and Rifai Taberi, commercial director of Indonesia AirAsia.
“Under the joint promotion for the media campaign, we hope AirAsia will cater more travellers to Indonesia and more people especially Malaysians can experience Indonesia thanks to AirAsia’s numerous routes. This is obviously part of a much broader agenda of collaboration with airlines and the community,” said Rifajantoro.
Aireen said, “This partnership could not be more timely as we have been seeing a robust demand for Malaysia and Indonesia. In 2016, we have flown more than four million guests between both countries to contribute significantly to the tourist arrivals last year and this is only a fraction of the great potential we can achieve.
“We look forward to this commitment with the Ministry of Tourism Republic of Indonesia and we are confident that we can further increase more tourist traffic and income for both countries.”
AirAsia connects Malaysia with Indonesia with more than 350 times weekly flights to 15 different cities such as Banda Aceh, Bandung, Bali, Jakarta, Lombok, Medan, Pekanbaru, Palembang, Padang, Pontianak, Semarang, Solo, Surabaya, Makassar, and Yogyakarta.
The airline recently added more frequencies to several routes in Indonesia and has launched direct flights from Kuching, Sarawak, to Pontianak.
In conjunction with the partnership, AirAsia is offering promotional fares for flights into Indonesia, starting from RM79, for bookings made from yesterday until Sunday, for immediate travel until Feb 25, 2018.
Questions & Answers
Q.What kind of marketing activities are included in the collaboration between AirAsia and the Indonesian Ministry of Tourism?
What kind of marketing activities are included in the collaboration between AirAsia and the Indonesian Ministry of Tourism?
The collaboration includes brand advertising, promotional activities, and activations across various touch points. These encompass digital, print, radio, in-flight branding, and consumer selling travel fairs.
Q.What is the primary goal of this joint marketing pact for the Indonesian Ministry of Tourism?
What is the primary goal of this joint marketing pact for the Indonesian Ministry of Tourism?
The Ministry hopes this partnership will encourage AirAsia to bring more travellers to Indonesia. They also aim for more people, especially Malaysians, to experience Indonesia through AirAsia's extensive routes.
Q.How many flights does AirAsia operate weekly between Malaysia and Indonesia, and to how many cities?
How many flights does AirAsia operate weekly between Malaysia and Indonesia, and to how many cities?
AirAsia operates more than 350 weekly flights connecting Malaysia with Indonesia. These flights serve 15 different cities across Indonesia.
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