AirAsia Campaign Encourages Thai Travelers to Travel During the Week
In this article (4)
BDO Bangkok has released a follow up to a clever print campaign to encourage Thais to travel on AirAsia during the week, rather than over the weekend when Thailand’s tourist destinations are busier.
To illustrate this, the campaign uses scenes from ordinary life to look like calendars – emphasising that the weekdays are less hectic.
Questions & Answers
Q.Which company is running this campaign to promote weekday travel?
Which company is running this campaign to promote weekday travel?
BDO Bangkok is behind the campaign. They have released a follow-up to an earlier print initiative, working with AirAsia to encourage Thai travellers to fly on weekdays.
Q.What is the primary objective of AirAsia's new campaign in Thailand?
What is the primary objective of AirAsia's new campaign in Thailand?
The campaign aims to encourage Thai travellers to book flights and travel during the week. This strategy helps to alleviate the busy conditions often found at tourist destinations over weekends.
Q.How does the campaign visually communicate the benefits of weekday travel?
How does the campaign visually communicate the benefits of weekday travel?
The campaign employs scenes from everyday life designed to resemble calendars. This visual approach highlights that weekdays are generally less chaotic and busy for travellers.