Aesop store in Seoul features reclaimed red bricks
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Luxury skincare brand Aesop has opened a distinctive store in south-central Seoul designed by Hong Kong designers Mlkk Studio.
The designers laid out the two-level Aesop store in Seoul using reclaimed red bricks to fashion within the building’s slate-grey brick facade to create a warm and inviting shop interior. It is intended to provide a cozy retreat for shoppers, especially during the cold winter months.
“It gave an exciting opportunity to do something just the opposite with the same material,” said an Mlkk Studio spokesperson. “The choice of material also creates a dialogue with the architecture and effortlessly blends the interior and the exterior … The bricks add color variety and enrich the sense of time and history of the space.”
The bricks are also used in the store’s service counter and for a sink where customers can try out the products. Two arched cubby holes with copper shelving are built into the rear wall, resembling traditional Korean kilns.
The Aesop store in Seoul is one of many stores by the brand profiled on design site Dezeen.
Questions & Answers
Q.What is the primary material used for the interior design of the new Aesop store in Seoul?
What is the primary material used for the interior design of the new Aesop store in Seoul?
The interior of the Aesop store in Seoul prominently features reclaimed red bricks. These were used to create a warm and inviting atmosphere within the building's existing slate-grey brick facade, aiming to provide a cozy retreat for shoppers.
Q.Which design firm was responsible for the layout of the two-level Aesop store?
Which design firm was responsible for the layout of the two-level Aesop store?
Hong Kong designers Mlkk Studio were responsible for laying out the two-level Aesop store in Seoul. They intentionally used reclaimed red bricks to contrast with the existing facade and enrich the space with a sense of time and history.
Q.What unique features are included in the store's design that reference local culture?
What unique features are included in the store's design that reference local culture?
The store's design incorporates two arched cubby holes with copper shelving built into the rear wall. These features are described as resembling traditional Korean kilns, adding a touch of local cultural reference to the space.
Q.How do the reclaimed bricks contribute to the functionality of the store beyond decoration?
How do the reclaimed bricks contribute to the functionality of the store beyond decoration?
Beyond decoration, the reclaimed red bricks are also used for practical elements within the store. They form part of the service counter and are utilised for a sink where customers can try out Aesop's products, integrating the material throughout.
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