Aesop Expands In Bangkok: New Boutique Marries Australian Design With Traditional Thai Architecture

Aesop, the well-known Australian cosmetics brand, has recently expanded its presence in Bangkok by opening its fourth boutique at Central Chidlom.

Inspiration & Design

This new boutique boasts a unique design, unlike any other. Aesop’s own in-house design team, based in Melbourne, has taken inspiration from the traditional Thai architecture. The design is marked by curved silhouettes, distinctively characteristic of Thailand’s traditional rooftops.

The boutique’s interior features an aesthetic infused with bamboo, underscoring the brand’s commitment to local materials and sustainable practices. This design choice is a nod to the enamelled tiles seen on traditional Thai rooftops, which are often supported by wooden frames and trusses.

Store Features

Prominent in the store is a standalone terraced display table and several shelving units, all of which are enveloped by bamboo. This common interior material is frequently used across Thailand, reflecting the brand’s integration of local traditions into its store design.

Product Range

The most recent addition to Aesop’s portfolio of boutiques will carry the brand’s comprehensive range of products. These include their complete line of skincare, haircare, and body care products, each promising the high-quality experience that Aesop is renowned for.