Aeon Vietnam launches online store
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Aeon Vietnam has launched an online store, AeonEshop.com, offering discounted Japanese goods and local brands.
The Japanese-headquartered retailer says its AeonEshop.com B2C platform in Vietnam will stock a majority of Japanese and imported products, along with Aeon’s own brand Topvalu which has been available at its physical stores nationwide.
Products span various categories, including fashion, cosmetics, furniture, electronics, household items, food and office stationery.
Similar to Aeon’s other eCommerce sites in the region, AeonEshop will provide discounts up to 50 per cent for specific product types.
Ho Chi Minh City is the first market for AeonEshop with other Vietnamese cities to follow in the near future. The company plans to develop an English-language version and mobile app by mid-2017.
Vietnam is the third market where Aeon has established online retail, after Japan and Malaysia.
At the end of 2016, Korean retail giant Lotte also launched its online store Lotte.vn, targeting a share of the US$4 billion local online retail market.
Fabrice Carrasco, MD of market research house Kantar World, predicts the figure will grow five-fold by 2020 thanks to the development of smartphone usage and consumer convenience.
Questions & Answers
Q.Which specific product categories are available on the new AeonEshop platform?
Which specific product categories are available on the new AeonEshop platform?
The platform offers a wide range of products including fashion, cosmetics, furniture, electronics, household items, food, and office stationery. Many are Japanese and imported goods, alongside Aeon's own Topvalu brand.
Q.In which cities will AeonEshop operate initially, and what are the plans for expansion?
In which cities will AeonEshop operate initially, and what are the plans for expansion?
Ho Chi Minh City is the first market for AeonEshop. The company plans to expand its services to other Vietnamese cities in the near future, following this initial launch.
Q.What future developments are planned for AeonEshop regarding language and accessibility?
What future developments are planned for AeonEshop regarding language and accessibility?
The company intends to develop an English-language version of the platform. Also, a dedicated mobile application is planned for release by mid-2017 to enhance accessibility for shoppers.
Q.How does Aeon's online expansion in Vietnam compare to its previous e-commerce activities in other countries?
How does Aeon's online expansion in Vietnam compare to its previous e-commerce activities in other countries?
Vietnam is the third market where Aeon has launched online retail operations, following its existing e-commerce sites in Japan and Malaysia. This shows a pattern of digital expansion.
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