Aeon takes more of Japan to Hong Kong

The newly refurbished Aeon Tsuen Wan store has made the most of its Japanese parent’s design and range influence as it aims to capture more of the suburb’s rising affluence.

Aeon Stores invested $30 million renovating the store which formally reopened last week.

MD Christine Chan says the store has adopted more Japanese elements to satisfy the rising demand of local residents in the district.

“In recent years, the increasing consumption power of residents in Tsuen Wan has raised their demand on the standard of the type and quality of commodities being offered. In order to cater to the taste of consumers in the district, the brand new Aeon Tsuen Wan Store has introduced more Japanese elements as its highlight, while providing a more diverse range of merchandise and dining choices,” she said.

The new store occupies an area of around 170,000 sqft (1594 sqm) and Aeon says it will provide “more quality commodities and a cozy shopping environment” post renovation.

It has introduced a number of new elements, including Aeon Body (revealed on Inside Retail Hong Kong on Friday), a beauty and healthcare store, and ROU, a new popular lifestyle variety shop in Japan, both concepts introduced to Hong Kong for the first time.

The Tsuen Wan Store has also introduced some Japanese fashion brands to satisfy customers’ pursuit of a quality lifestyle. These brands include urban fashion brand Persodea, Japanese countryside style brand Self+Service, Japanese trendy fashion brand Ozoc and the leisure brand for men Caribbean Joe.

The Aeon Tsuen Wan Store has also expanded its supermarket by adding a cooking demonstration area, the Cooking Station and a fine wine collection zone Liquor Corner, which offers wines selected from around the world.

Aeon has also revamped the Kids & Babies floor which targets children. New features include product demonstration, toy experience zones and customer service station.

Situated at the Skyline Plaza, the Tsuen Wan Store enjoys a geographical advantage as it is surrounded by plenty of residential blocks, hotels and commercial buildings in the district, in addition to large residential projects planned for the future.

“With the renovation, we are confident that the store can capture the immense opportunities lying in the district,” said Chan.

To coincide with the opening, Aeon launched the Hearty Flower Donation campaign which raised $43,600 for the Green Builder – Environmental Walk 2016 event organised by the Conservancy Association as a joint effort to promote environmental protection and sustainable development.